Last week Jeff Bezos was in Mumbai visiting investors, customers and a group of content stakeholders for Prime Video. When he was getting interviewed by SRK and Zoya Akhtar, Mr. Bezos mentioned a very interesting point about content-making. Referring another form of it as the oldest and hardest things that we have been doing. Allow me to explain.
From the dawn of life on earth nearly 4 billion years ago, the only way to transfer the information was through re-production. Whatever the evolutionary knowledge your DNA has got, it used to and still gets passed on to the descendants via re-production, yet another form of survival-instinct at the gene level. This miraculous yet inefficient form of knowledge-transfer played a key role in the creation of bio-diversity we all witness today. But it were human genus, between 2 million to 200,000 years ago, who started communicating through signs and primitive talking (imagine 2 dogs barking at each other in some code language and understanding it). Since then the more advanced forms of knowledge like ‘don’t eat a particular tree’s fruit’ or to ‘not to go near some pond’ or ‘to store food deposits for the upcoming winter‘ were passed down successfully. It is around this time the above mentioned phenomenon arose. The oldest and hardest thing humans are doing for thousands of years – Storytelling!
Don’t believe me? Just try to recall the number of hit vs flop movies from 2019.Continue Reading