There was a conference held at Vienna in 2012. One of the topic was titled ‘Shah Rukh Khan and Global Bollywood’. In a country like India which is heavily diverse by languages, races, religions and castes, an ordinary boy from a middle-class household becomes a superstar and goes on to be a face of Indian secularism is one of a kind example.
[One can access the official excerpt here: https://www.univie.ac.at/srk2010/wp-content/uploads/2010/09/PRESSenglishlongversion.pdf]
Aamir khan might have grossed four hundred crores or Salman Khan might be the greatest star for bollywood based on average earnings, but there is still an undeniable enthusiasm and curiosity shared by people for Shahrukh. The reasons lie in the roots where he came from and the series of actions he took. This is no way a comparison and we are not demeaning anyone. Factually, Salman and Aamir were born with the silver-spoon while Shahrukh was an outsider. Rejecting the oppositions and suggestions posed by the relatives and caretakers, he came to Mumbai. And what happened thereafter, the endless struggle and victory can beautifully be reflected by a dialogue from Black Friday, “Maamu kahani sunate reh gaye aur ladke ne chaand chum liya!” Globalization came into our homes at the times when SRK was entering industry. Computers were going mainstream. Ram Janmabhoomi Andolan was at its peak, the gap between Hindus and Muslims was broadening, Berlin wall fell down and Soviet Union had been dissolved. Global and local situations were erratic. And Indian Film Industry was no exception. It’s surprising to see how Glocal phenomenons affect the very things we’re involved with. Old stars like Bachchan and Mithun were on their descent. Identity crisis in the context of ‘Global Citizens or Indian citizens’ were starting to pop up. Here, Shahrukh emerged as an answer.