Browse Month: January 2020

question-everything-tushar shinde

Question Everything!

I would still be grateful to my startup journey if I had not learnt anything expect the art the asking questions, really stimulating questions! Why should I be grateful? Well…

Asking questions can clear your understanding, understanding something makes you have a clear idea about what’s going on around you and this clear vision and the robust opinions are hard to penetrate by blinding noise & chatter outside – something which our country is in the desperate need of.

The trick that I learned for better and long-term understanding the subjects while preparing for GATE was to

Ask multiple WHYs and HOWs until it resonates with your common sense

This trick works wonders because human mind needs no extra efforts to remember the things dealing with common sense!

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ancient storytelling art of storytelling

The oldest & hardest thing humans do!


Last week Jeff Bezos was in Mumbai visiting investors, customers and a group of content stakeholders for Prime Video. When he was getting interviewed by SRK and Zoya Akhtar, Mr. Bezos mentioned a very interesting point about content-making. Referring another form of it as the oldest and hardest things that we have been doing. Allow me to explain.

From the dawn of life on earth nearly 4 billion years ago, the only way to transfer the information was through re-production. Whatever the evolutionary knowledge your DNA has got, it used to and still gets passed on to the descendants via re-production, yet another form of survival-instinct at the gene level. This miraculous yet inefficient form of knowledge-transfer played a key role in the creation of bio-diversity we all witness today. But it were human genus, between 2 million to 200,000 years ago, who started communicating through signs and primitive talking (imagine 2 dogs barking at each other in some code language and understanding it). Since then the more advanced forms of knowledge like ‘don’t eat a particular tree’s fruit’ or to ‘not to go near some pond’ or ‘to store food deposits for the upcoming winter‘ were passed down successfully. It is around this time the above mentioned phenomenon arose. The oldest and hardest thing humans are doing for thousands of years – Storytelling!

Don’t believe me? Just try to recall the number of hit vs flop movies from 2019.

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Company Vision and Mission Tushar Shinde

Why do Company Vision & Core values matter! (for laymen)

There are hundreds of things that could possibly go wrong when you start your own thing. It surely is in the startup stage right now, but there is a clear difference between it growing big and dying out after a year. That difference is The Vision.

For example, you putting the efforts with the constant motivation in your e-commerce business and being successful at it depends on how you put it in a statement. Calling this as a mere ‘statement’ is an understatement though! You might want to sell stuff online to the maximum number of people possible with an online channel and want to book high profits, but that cannot be your vision. Amazon puts it in a clever way. They strive to be “Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”

Now the second statement is more closer to the WHY of the process. Once your why is clear, so will be the people working with you. This one statement helps you in the multitude of the business processes. From building your core team to hiring to customer support to the way you design your service to…

But remember, your vision statement is not your advertising campaign to just write larger than life phrases. Vision has to align people to some particular initiatives and efforts. When I was assigned to Project Management stuff at @Publicis.Sapient, the first thing I was asked to do is to articulate and summarize the core values of new Sapient brand when it got acquired by the advertising giant Publicis Groupe. In the process of writing that article, I was drawn more towards the reason of me working there. Monetary benefits are important for sure but not at the cost of zest behind the reason of working on something. And so the vision statement connects you to the rest of the circle your company stands for.

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tushar shinde

The Complex Solution #3

11.3 Million people tuned in to their TV sets on the new year’s day of 2017. BBC broadcasted Sherlock’s The Six Thatchers episode with a consolidated audience share of 37.8 percent. No wonder why BBC refers to this series as a masterpiece!

Ever wondered what makes it great though?

Sherlock belongs to one of the most popular genres in literature – Mystery & Thriller. And oh boy, people like mysteries because people are mysteries. It is not hard to create stories which makes readers await the revelation, but great mysteries create the sense of originality where the solution outcomes are fanciful or unexpected. Great mysteries like these are not made from the infrastructure settings and the facilities, they’re made by people who live there. Every person you see or read, you kinda meet them. They have something special to tell you. That’s the charm, every other person is smarter than the previous one and this circle comes back to us as well and then it extends, again. In other words, you are a part of the circle. For Sherlock, most of the times it was not about who did it but was about how they did it!

The case study method, now popularized by management schools was first brought in by Harvard in 1919. It is rooted in the foundations of Harvard from the era when even the idea of teaching management in school was very new and pathbreaking. This was the formal start of MBA curriculums. The case method had been a key to the improvement of studying businesses, made Harvard Business School stand out and pioneered by many others who followed along.

Now, could you please take a moment and wonder why these case methods of studying businesses are popular though?

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